MSX - “Change Your Clocks”

Check out “Change Your Clocks,” Director Rick Wayne’s newest work produced for Michael Strahan’s MSX line at JCPenney.

The 4-part commercial is a send-up of PSAs, that relays real facts: Men don’t replace their underwear as often as they should -- on average, over a year.

Each spot explores unique absurd worlds where, like men in need of new underwear, our characters have waited far too long to fix what needs fixing.