Disney’s Mufasa x Sharpie Creative Markers Campaign Launched

Sharpie has unveiled a groundbreaking new campaign, "Everything the Light Touches Is Your Canvas," inspired by Disney’s Mufasa: The Lion King. This partnership celebrates the power of creativity and storytelling, uniting the iconic Sharpie brand with one of Disney’s most beloved franchises. The campaign highlights Sharpie’s ability to empower people to express themselves, with its markers becoming tools for creating art that tells a story—just like the Lion Kinglegacy.

The commercial campaign, directed by Rick Wayne, beautifully blends Sharpie’s ethos of creative empowerment with the rich narrative and visual splendor of Mufasa: The Lion King. Through stunning visuals and heartfelt storytelling, the campaign encourages individuals to see the world as their canvas and bring their ideas to life using Sharpie products.

"Directing this campaign was an honor," said Rick Wayne. "The legacy of The Lion King is one of inspiration and storytelling, and Sharpie’s mission to empower creativity is a perfect complement. We wanted to create something that not only celebrates art but also inspires everyone to pick up a marker and tell their story."

The campaign coincides with the release of Disney’s Mufasa: The Lion King, now in theaters, and features a vibrant integration of Disney’s themes with Sharpie’s message of creativity.

Whether you're a seasoned artist or simply doodling your ideas, Sharpie reminds us all that "Everything the Light Touches" truly can be your canvas.

(Mufasa: The Lion King is now playing in theaters, and Sharpie’s full line of products is available online and in stores nationwide.)